Have you ever noticed that jeans are always in fashion? It’s true that every season there are different cuts and styles but at the end of the day, jeans are probably the most common fashion item; we all have at least one pair and it is not just sitting in the closet, we actually wear jeans, at least most of us do. So if we are going to talk about jeans and fashion we have to mention Levi Strauss & Co. or just Levi’s for short. This brand is a major player in the fashion industry and when it comes to jeans, they are the best and they have the best looking jeans.
Although the brand was founded in 1869 and until now they have changed to way we see jeans so many times that it would be easy to just talk about their success, it is better to see what they are coming up with right now. Fashion items and especially jeans are usually for one type of body with different sizes; most manufacturers don’t consider other alternatives and they take the basic body and offer their product with a variable of size and this is usually a problem when buying jeans.
What Levi’s decided to do is change the way we buy clothes and offer products not just depending on size but also on shape, a revolutionary thought. They call it Levi’s Curves ID and it allows women to find the exact pair of jeans to fit them depending on four different fits. This makes for a much wider and diverse offer and it really got a lot of positive feedback from clients. They have a way for you to find out what your shape is and not just buy according to your size because that usually doesn’t go as well as you may want it. You start from the waist move to the seat and your curve as well as take into consideration fit issues that you had with previous pairs of jeans.
Fashion items always include jeans and the way that Levi’s helps costumers find their perfect pair is great. It really goes with the trends this season and finding some comfortable and unique is very important, not to mention that once you get the hang of it, you will easily be able to order jeans online and you will no longer have to try on a lot of pairs before finding your size and shape.